Do you remember your favourite childhood clothes? What was your style? Did you choose it, or did the adults decide for you?

Regardless, clothes are a part of us, expressing our identity and often serving as important triggers in our episodic memory. Sometimes, we may not recall a past event, but we can vividly remember what we were wearing – whether it was our favourite hat, yellow jumper, or new shoes.

Can you imagine children from all over the world asking their adults, ‘Can I wear the compost t-shirt?’ or ‘Can I wear the ‘Save the World’ top?’ or ‘I want the superhero one – the SpiderMan one? No! The one cleaning the beach!’

The impact of this awareness, message sharing, and individual actions is precisely what we need to cultivate a new generation of Nature Defenders.

• Nature Defender: Our inspiring messages on our clothes aim to empower children and teach them the importance of being active participants in tackling pollution, living sustainably, and saving the world. Plus, look at our Rainbers and their planet pet Map, can you resist their cuteness
• Designed for all human children: No clothes should be assigned to genders. We want to ensure choice and freedom. Children and families can craft their garments, selecting colours and embroidery.
• ⁠Superior Quality: We take pride in the quality of our clothes, made from 100% organic cotton. We’ve created not only comfortable but also durable and long-lasting garments.
• Gentle on the most sensitive skin: Ensuring high-quality materials is crucial to us. By using organic cotton, we ensure our little Defenders are comfortable and safe in our clothes.
• Eco-friendly: Sustainability is our priority at every stage. Choosing organic cotton from sustainable plantations reduces ecological impact, minimises soil chemicals, and preserves biodiversity. Our clothes are made to last, encouraging values against excess consumption. They’re also made to order, reducing waste and embracing slow fashion principles. Our packaging components are recycled, reusable, biodegradable, or compostable. We use an eco-friendly alternative to standard polythene mailing bags produced from sugar cane, the greenest material on the market, along with paper tape, compostable stickers, and mostly unbleached cardboard and paper.